Viacom18 to Keep Licensing Content for Other OTT Content Houses
Netflix To Invest $400 Million For Developing Indian Content
Reed Hastings, CEO of Netflix, said that the company will be investing $400 million for the year 2019 and 2020 just for developing content in Hindi. Netflix is aiming very high in India. Its partnership with Viacom18 could result in the creation of at least 10 shows in Hindi. This content deal would boost the grip of Netflix on its Indian customers and help in competing against other rising OTT content platform. This would also benefit Network18 since its revenues will grow significantly from the deal with Netflix. Update: A Netflix spokesman in India denied the company was in talks with Network18 or Viacom18, but did not elaborate.
