Xiaomi Stabilises Market Share Because of Multiple Channels She also added that the situation was a little different for Xiaomi as it has got different channels to sell its smartphones, and it also came up with offers and discounts for the consumers. The brand also launched the Redmi Note 8 Pro along with some other price cuts which helped Xiaomi in growing its market share after the festive season. A Xiaomi spokesperson also remarked that the Oct-Dec quarter has been a good one for Xiaomi. The brand sold a million pieces of the Redmi Note 8 Pro within the first month of the launch. With this, the Xiaomi spokesperson also said that in 2020, the brand would refresh multiple line-ups and would lay emphasis on specific product categories. Samsung Market Share Helped by M30 Samsung was another smartphone brand which bettered its position in the market by increasing its share. The brand grew from having a 16.19% market share in September 2019 to 19.85% and 21.08% in October and November. Samsung also swelled its market share on the online front as well by growing its share from 10.3% in September to 18.77% in November, as per IDC data. As per Joshi of IDC, the M30 devices worked well for Samsung and drove online sales for the brand. Vivo Grows Market Share Another OEM which improved its market share in India was Vivo. While in September, Vivo had a 14.31% market share, it grew to 16.92% in November. As for the online market share, October was the high time for Vivo with 12.69% market share but the share dipping down to 9.58% in November. As per Joshi, the Vivo Z series drove the sales for the brand with a good offline emphasis on S and Y series. There was a slight dwindling demand in October and November. Xiaomi and Others Still Clearing Inventory
