Broadcasters Have Enough Content to Sustain for Four Weeks It is expected that the virus outbreak will increase the viewership of broadcasters, but on the other side, broadcasters might also exhaust their content bank after a period of three or four weeks. Yatin Balyan, who is the investment and enterprise national head of Omnicon Group media, noted that travel had been restricted and people are not venturing out because of the virus outbreak. In the present situation, the company will have to analyse the scenario from a different perspective as it will have an adverse impact on business. Yatin also marked that broadcasters will survive the quarantine period and will deliver quality content efficiently for three to four weeks. Many Organisations Have Announced Work from Home Anita Nayyar, who is CEO of Havas Media Group and South East Asia, marked that the quarantine period and virus outbreak will affect all the industries which will result in a lockdown situation. To ensure maximum health and safety concern, many organisations have already announced work from home. Also, Video service platforms and providers such as ZEE5 has postponed their shoots till the next statement from the government regarding the situation of Covid-19. Broadcasters are planning an extensive and time-intensive strategy which would ensure that people would get the best entertainment in the entire breakdown period and enjoy their time while being at home.
